Posters: does my business need them?
Once most commonly found adorning the walls of university students’ bedrooms, posters are now an effective and increasingly popular form of advertising. Posters are one of the most attractive and cost-effective marketing tools for businesses of all sizes and can propel the smallest ventures onto a level playing field with its larger competitors. In short, all businesses can benefit from a printed poster advertising campaign.
Posters get your brand noticed
For small and large businesses alike, posters are one of the most effective ways to gain the attention of your target consumer audience, especially if you operate a diligent and well-planned distribution strategy. Hitting the streets in the right places is essential or else you face your poster campaign yielding less interest than you anticipate. If your posters are distributed where your target market is likely to see them, you can easily gain the same level of interest from consumers as a larger competitor would expect.
The benefits of posters
For obvious reasons, the main benefit of advertising using posters is their instant visibility. No business can survive by being invisible to its target audience. The more that a poster is seen, the more your brand becomes indelibly etched in the memories of your potential customers, making your business their first choice in the future. Posters can be spotted from a distance, which is especially important in areas of high footfall where you want maximum exposure for your brand, but face your advertising being overlooked if it is too small.
With large amounts of space available on posters, you can accommodate far more text, graphics and images than on other forms of marketing such as leaflets. This isn’t to say that you should cram every fine detail of your products or services onto the poster, as to do so risks your audience walking by. It does, however, mean you can be ultra-selective about the information you include, without having to worry about a finite amount of space.
If managing a poster campaign is new, you may not distribute your materials accurately first time. However, posters help to overcome this problem, as you can reposition them as necessary, helping you to learn where the most effective places are to expand and grow your business.
For businesses of all sizes and varieties, posters are an effective, eye-catching and affordable marketing tool that will help you to publicise your brand to your target consumer audience.